Comments answered. DMs qualified. Calls booked. The invoice sent while you are still on the call — and paid straight into your own Stripe.
The whole stack
No new subscriptions to learn, cancel or forget about. Auto Ops is the software that joins these together — and that software becomes yours.
How it reaches your DMs
Instagram does not let software touch your DMs casually, and that is a good thing. Auto Ops is installed as an app inside your Meta developer account and approved against your Instagram — so the connection is yours, the permissions are yours, and nothing passes through an account belonging to me.
What you get
A question, a worry, a joke, somebody saying "this is literally me". It replies in your voice, with no keyword to remember and no caption that has to promise anything. Real intent opens the DM.
It holds a normal conversation, works out whether this person is a fit, and books the call from inside the thread. Type a reply yourself and it stands down immediately.
Booked straight into the slots you actually have free, in the lead's own timezone, with the reminders handled. No back-and-forth about Tuesday.
Your phone offers it the moment a sales call starts. You send at the second they say yes — the highest-converting second there is — and a Stripe payment link is in their DMs before anyone hangs up.
What came in, from which offer, and who still owes you — settled the moment Stripe confirms it. One number you can trust instead of a spreadsheet you keep meaning to update.
Installs with its own icon and runs full screen, without going near an app store. Alerts reach your lock screen: a call starting, the setter needing you, money landing.
Start to finish
Everything between those two moments happens without you, except the one decision that should never be automated.
Step five stays human on purpose. Only a person knows whether the lead actually said yes — so the one irreducible judgement call stays yours. It is just reduced to a single tap. Step six needs nothing from you at all.
The part nobody else does
Most systems solve the coach's admin by handing the client a second problem: a portal, a password, an app that pings a tab they closed in March. Then you spend the week chasing people to go and look at it.
There is no portal here. Every single thing a client receives arrives in the Instagram thread they are already in, and Instagram's own notifications do the work of getting their attention — because that is the one app on their phone they open without being asked.
This is also the quiet reason the rest of it works. A reminder only counts if it is read, and a payment link only counts if it is opened — so both go to the place with their notifications already switched on, instead of somewhere you have to teach them to visit.
Why a build and not a subscription
You already accept this about a website: you pay someone to build it once, and the result is yours. There is no reason the system running your business should be any different.
| Four rented tools | Auto Ops | |
|---|---|---|
| If you stop paying | The business stops with it | It keeps running |
| Who it is built for | Everybody, which is why it cannot be built for you | One coach. You. |
| Where the data lives | Their database, their terms | Yours, in your account |
| Needing one more feature | Wait, or work around it forever | It is your code. Add it. |
| What happens as you grow | A higher tier, and a bigger bill for the same thing | Nothing changes. It is already yours. |
White label, properly
Your account, your Meta app, your approval. Not a shared one.
Payments land in your account. Money never touches me.
In your name, with the logins in your hands.
And you get the code. If I disappear tomorrow it keeps running, and anyone who writes software can pick it up. That is the whole point of owning the thing rather than renting it.
What it costs
The build and the install into your own accounts, handed over across two calls. After that there is an optional arrangement to keep it running and looked after for you, which we talk through once you can see the thing working.
Before you ask
No. It is Instagram — comments and DMs — plus your calendar and your payments. One channel done properly beats four done partly, and adding channels is the fastest way to make a system nobody trusts.
Yes. Everything about getting paid runs through it: the link in the DM, the invoice marking itself paid, the client being enrolled the second the money lands. Without Stripe you are back to chasing transfers by hand and ticking things off yourself, which is most of the work this is here to remove.
It is written to answer the actual thing somebody said, in one or two sentences, in your voice. It also knows when not to speak: a joke gets a joke, and a question it cannot honestly answer in public becomes a DM rather than a guess.
It stands down the moment you type, including from the Instagram app on your phone. If you clearly move on and the lead is still waiting, it picks the thread back up — sooner if you are asleep, later if it is the middle of your working day.
No, and that is deliberate. It qualifies and books. Whether somebody is right for you, and whether to send the invoice, stays your call. The system just makes that call a single tap instead of twenty minutes of admin.
No. It handles people who are already talking to you. Getting them to talk to you is still your job — this is not a funnel, an ad account or a content strategy.
Access to the Instagram account the business runs on, your Stripe account, and a short description of what you sell — the names, what each includes, how many sessions, the price. Plus about an hour of your time across two calls.
You have the code, so you can — yourself, through me, or through anyone else. Nothing about this is locked.
Next step
I would rather talk you out of this in a DM than install something you did not need.