Overview
From Community Member to Design Lead
Joined Block Cycle Labs as a Skool community member in November 2024. The founder (Walter Scales) identified the skills within days. Within 48 hours of the first call, I was promoted to design lead, replacing the existing designer.
The engagement grew from design lead to full platform build, competitive strategy, and eventually a structured web design partnership within the BCL ecosystem.
Brand and Design System
Figma to Code — Full Brand System
Designed the complete BCL brand system in Figma: typography hierarchy (Outfit for headings, DM Sans for body), color token system (navy #050D1A, blue #1A6EF5, cyan #00D4FF), and a full component library.
Presented as an interactive Figma prototype for client approval. Built from the approved design — no handoff gap.
Platform Build
13+ Page Digital Platform
Built the complete blockcycle.org digital platform from scratch. Every page designed and built by me.
Developed an AI-assisted PHP backend covering Stripe payment intents, subscription billing, upsell flows, video gating, referral submission, token validation, and subscription confirmation.
Competitive Strategy
Brand Repositioning Recommendation
Conducted competitive analysis against Yieldschool and DeFi Masters. Identified that BCL's positioning as a crypto trading community was limiting perceived authority and addressable market.
Recommended repositioning to financial education institution. Walter executed on the recommendation. The new positioning became the foundation for the platform content architecture.
Partnership
Web Design Partnership Structure
In 2026, structured a 66/33 web design partnership: BCL sells website builds to community members, I build them, BCL earns 33%. This created a recurring revenue stream from the relationship beyond the initial contract scope.
Results
What Was Delivered
- Full brand system designed in Figma and built from approved prototype
- 13+ page platform built and deployed on Hostinger and Vercel
- AI-assisted PHP backend with Stripe commerce, subscriptions, and referral system
- Promoted from community member to design lead within 48 hours
- Competitive analysis delivered and brand repositioning executed
- 66/33 web design partnership structured and active in 2026