Overview
The Full Ops Stack
Julien Olivari runs a high-ticket tennis coaching program (MFX) priced at $2,999 per client. I joined in July 2025 as the operations layer responsible for every system that turns attention into a paying client.
That covers CRM, community, content, team coordination, and the website — all owned and operated by me, with weekly Loom reporting every Sunday.
CRM and Automation
GoHighLevel Pipeline with 800+ Leads
Built the full GoHighLevel sub-account from scratch: pipeline stages, tag-trigger automations, email and SMS drip sequences, and a lead scoring model with tier segmentation to prioritise high-intent prospects.
Integrated ManyChat for Instagram comment-to-DM automation, Brevo for email marketing with list segmentation, and Calendly with GA4 conversion tracking so every booking was attributed to its source.
YouTube SEO and Content Operations
YouTube Became the #1 Lead Source
Wrote every YouTube video title, description, chapter markers, and pinned comment with SEO intent. Coordinated thumbnail production with the designer and maintained a consistent upload pipeline from raw footage through to published video.
Tracked performance via GA4 with four-source UTM attribution. By June 2026, YouTube had overtaken Instagram as the number one lead source for the business.
Skool Community Management
Community Setup and Member Activation
Set up the Olivaritennis Skool community from Day 1. Changed the URL slug, wrote the gamified onboarding post, structured the classroom, and tracked member sources across 809 members.
Diagnosed and resolved a new-member activation problem that was causing drop-off after joining.
Remote Team Management
Three-Person Production Team
Managed a video editor (Curmello), thumbnail designer (Takumi), and operations support (Neta) using async coordination via Notion, Slack, and Google Drive.
Structured the full content workflow: editing briefings, thumbnail QA against brand standards, and YouTube upload coordination. Every Sunday I delivered a Loom review to Julien covering performance, pipeline, and the following week's priorities.
Results
What It Produced
- $146,951 in managed revenue from 49 clients closed at $2,999 each
- YouTube overtook Instagram as the number one lead source by June 2026
- Masterclass funnel signups grew from 121 to 265
- GoHighLevel CRM running with 800+ leads and full automation active
- Skool community with 809 members and structured onboarding
- Three-person remote team coordinated and delivering weekly
- Weekly Loom reporting maintained consistently for 19 months